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Amazon Brand Registry US

Amazon Brand Registry is a service that enables brand owners to register their trademarks and safeguard their intellectual property while building their brand. Upon registration, Brand Registry users gain access to a range of tools that enhance the Amazon shopping experience. These exclusive tools are not available to unregistered brands or sellers and will be detailed below.

Enrolling your brand in Amazon's Brand Registry is crucial for those with a Seller Central or Vendor Central account, as it provides essential protection and unlocks valuable tools to establish brand credibility and loyalty. To enroll, you must meet specific requirements outlined by Amazon. Contact Trademark Nova to get detailed insight of enrollment criteria, and steps to register your brand.

What is Amazon Brand Registry 2.0

As an Amazon seller who creates and sells your own private label products, you have protection available. By signing up for Amazon's Brand Registry 2.0, you can demonstrate ownership of your products and prevent forgeries from infiltrating your business.

The Brand Registry 2.0 is a revamped service designed for brand owners, product manufacturers, distributors, and resellers who have written permission from the brand owner to oversee a specific product on Amazon. If you don't fall into one of these categories, your application may not be approved. However, if you do qualify, it's essential to act swiftly and complete the setup process. After Amazon approves your Brand Registry 2.0 application, your product will be uniquely linked to your account, and your brand will enjoy an extra layer of protection on Amazon.

Benefits of Amazon Brand Registry

Brand Registry plays a crucial role in your Seller Central or Vendor Central strategy due to its significant benefits. It offers you greater control over your product listings on Amazon, enables you to establish a stronger brand presence, and fosters increased engagement with customers on Amazon. Below are some of the benefits provided by Amazon Brand Registry:

Detail Page Display Authority

With Brand Registry, you can manage your product listings and have priority control over the content displayed on your product detail pages. This means your edits and updates take precedence over those made by other sellers.

A+ Content

Brand Registry enables you to build and publish A+ Content, which showcases your brand story and product features. This helps drive conversion, increase traffic, and boost sales.

Amazon Brand Story

: Creating a Brand Story allows you to connect with customers and increase brand awareness. It helps distinguish your products from competitors and strengthens your brand presence on Amazon.

Amazon Stores

Amazon Storefronts provide an excellent platform to introduce your brand story and unique value to shoppers, inspiring them to browse and purchase your products. You can also display all your product offerings in one place.

Amazon Posts

Similar to social media posts, Amazon Posts can be displayed on your Storefront, product listing pages, and in related product category feeds. With Posts, you can display a photo and link up to ten of your products.

Sponsored Brand Advertising

Sponsored Brands enable you to grow brand awareness with custom ads that include your logo, a unique headline, and up to three of your products. You can also launch a video ad campaign for your products.

Brand Analytics & Brand Dashboard

These tools offer unique insights about your brand, such as search terms, purchase behavior, and demographics.

Customer Engagement Emails

Brand Registered Sellers can send templated emails to their Amazon followers about new or featured products, driving traffic and brand engagement for free.

Manage Experiments

Brand Registered Sellers can experiment with their listings on Amazon and create two different versions of A+ Content, titles, or images. They can then collect insights on traffic and conversion to determine which performed better.

Trademark Nova's Amazon Brand Registry Service $99

To showcase your ecommerce business and sell your brand on Amazon, it’s a MANDATORY requirement to get your brand registered. Amazon Brand Registry is a protection offered by Trademark Nova to assist Amazon sellers register their brand and to remove listings that infringe on their trademark rights. If any other seller is using your trademark logo or name to sell goods or is copying your listings, Trademark Nova will have them banned.

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How to Enroll in Amazon Brand Registry

After setting up your active Seller Central or Vendor Central account, you will need to establish a Brand Services account. It is crucial to ensure that the email or username used to create your Seller Central or Vendor Central account matches the one used for your Brand Registry account. This will link your Brand Registry to your Seller Central or Vendor Central account. Once you have gathered all the required details and created your Brand Registry account, the enrollment process is straightforward and fast. You will need to provide information about your brand, selling account, and distribution details.

01

Brand Information

Enter your brand's name, the country of trademark registration, the trademark registration number, and provide an image of your product or packaging.

02

Selling Account Information

Indicate whether you have a Seller or Vendor account and select the product categories that best represent your brand's offerings. Additionally, you must provide the top-selling ASINs for each product category where your brand is present.

03

Distribution Information

Disclose if your brand sells to distributors and if your brand licenses trademarks to third-party manufacturers who produce products related to your intellectual property.

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Frequently Asked Questions!

Amazon Brand Registry is a service offered by Amazon that helps brand owners protect their intellectual property and control the content of their product listings on Amazon. By signing up for Brand Registry, you can enjoy a range of benefits, including enhanced control over your product listings, access to A+ content, and the ability to create Amazon Stores and Amazon Posts to promote your brand and products.
To qualify for Amazon Brand Registry in the US, you must have an active registered trademark in the US or in one of several other eligible countries, such as the US, Canada, or the EU. You must also be able to provide evidence of your trademark registration, such as a registration certificate or a screenshot from an online trademark database.
When signing up for Amazon Brand Registry in the US, you will need to provide basic information about your brand, such as your brand name, trademark registration number, and product images. You will also need to provide information about your selling account and distribution channels.
Yes, third-party sellers who sell their own branded products on Amazon can sign up for Amazon Brand Registry. However, you must be the registered trademark owner or have written permission from the trademark owner to use the trademark on Amazon.
Yes, one of the main benefits of Amazon Brand Registry is that it gives you the ability to report trademark infringement on Amazon. If you believe that someone is using your trademark without permission on Amazon, you can submit a report through the Brand Registry portal.
The time it takes to get approved for Amazon Brand Registry in the US can vary, but Amazon typically processes applications within a few weeks. However, if there are any issues with your application or if Amazon requires additional information from you, the process may take longer.

Yes, Amazon Brand Registry allows you to create virtual bundles, which are collections of your existing products that are sold together on a single product detail page. Virtual bundles can help increase your sales by encouraging customers to purchase multiple products at once.

Yes, Amazon Brand Registry includes a range of tools and reports that can help you track your brand's performance on Amazon. For example, you can use the Brand Analytics tool to see how customers are searching for and buying your products on Amazon, and you can use the Brand Dashboard to monitor your brand's health and track key performance metrics.

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